Xtend HFMA Conference Campaign

In 2023 the Navient Marketing and Creative Services team was tapped for campaign creative. Branded conference displays and social media posts were designed to promote Xtend’s presence in at their most important conference of the year, the he Healthcare Financial Management Association (HFMA) conference.

Our team recognized a unique opportunity. As a creative lead, I designed a concept in harmony with the conference theme, “Cost Effective Health. TURN IT UP”, and the setting in the illustrious Music City, Nashville Tennessee.