Developing campaign creative for a conference event and social media, from concept to completion.

Logo of Xtend Healthcare with green and purple lines

Xtend HFMA Conference Campaign

In 2023 the Navient Marketing and Creative Services team was tapped for campaign creative. Branded conference displays and social media posts were designed to promote Xtend’s presence in at their highlight event of the year, the Healthcare Financial Management Association (HFMA) conference.

Our team recognized a unique opportunity. As a creative lead, I designed a concept in harmony with the conference theme, “Cost Effective Health. TURN IT UP”, and the setting in the illustrious Music City, Nashville Tennessee.

CREATIVE CONCEPTS

A mood board developed by the graphic designer and creative director, Todd Rawley, displaying concert posters, "Rock Festival," "Johnny Cash," "B.B. King," and "Nashville Tennessee Music City USA" images.
A divider element for the web page designed by Todd
Conference Booth concept featuring a guitar with caduceus, slogan "Be a Revenue Rock Star," and phrases like "Healthcare in Harmony," "Automation," "Patient CX," "Staffing," "Innovation," and "Analytics," on a green background with musical notes.

CAMPAIGN CREATIVE

Promotional conference poster featuring musicians and healthcare topics.
Trade show booth concept with "Rock Your Revenue Cycle" and "Harmonize Your Operations" slogans on green background featuring healthcare technology themes.
Promotional flyer for a Conference in Nashville, offering events like a Brad Paisley autographed guitar giveaway, Tennessee spirits tasting, limited-edition poster, and revenue cycle solutions.

CAMPAIGN SOCIAL

Illustration of a winged guitar entwined with a snake, evoking a medical caduceus, with the text "Rock Your Revenue Cycle." Includes star and music note graphics, and corporate logo.
Promotional graphic featuring text "Enter to win a guitar signed by three-time Grammy winner, Brad Paisley! Stop by Booth 531." Includes a guitar illustration and corporate logo.
Promotional conference banner featuring a bottle outline, text 'Lift Your Spirits with a Taste of Tennessee,' Booth 531, and corporate logo on a green and blue background with musical notes and stars.