Developing campaign creative for a conference event and social media, from concept to completion.

Xtend 2024 HFMA Conference Campaign

In 2024 Xtend Healthcare, a subsidiary of Navient, looked to the Navient Marketing and Creative Services team for strategic and creative support in anticipation of the highlight event of the year, the Healthcare Financial Management Association (HFMA) conference.

Xtend requested a creative set of conference displays, emails, event posters and social media posts to promote their presence at HFMA. The objective was also to create compelling and unique visuals that would fit the theme of the , “A New Frontier In Health”.

CREATIVE CONCEPTS

A mood board created by Todd of futuristic healthcare themes and space travel imagery, featuring digital health technology and space-themed posters. Labels like "Healthcare in Hyperdrive" and "A New Frontier in Health" highlight innovation.

Mood Boards

Concept Posters

CAMPAIGN CREATIVE

Promotional banner for Xtend Healthcare featuring a futuristic cityscape, rocket, and starry sky. Text reads: 'Stellar solutions for your revenue cycle. Discover yours at HFMA’s Annual Conference and at: Xtendhealthcare.net.' Includes an offer to win an Apple Vision Pro.

Graphic design of a promotional digital banner ad for Xtend Healthcare featuring a space theme. Text reads: 'Stellar solutions for your revenue cycle. Boost net patient revenue and technology ROI.' Logos and celestial graphics are included.

Trade show booth concept graphic for Xtend Healthcare with signage displaying 'Stellar Solutions for Your Revenue Cycle'. The booth, designed by Todd Rawley, features a futuristic design, panels with bullet points on services, and a screen.

CAMPAIGN SOCIAL